Ask & Answer

Date
November 2020

Timeline
1 Month

Role
UX/UI Design

Creating surveys is an important component to many different types of research. Creating a survey is simple, with plenty of platforms to help you do so. Getting that survey to your target demographics however can be challenging, especially when you’re doing research for school, a small business, or just because you’re curious.

Google Forms | Survey Maker

Pros: Easy to create survey / simple interface / comprehensive data overview

Cons: Distribution for surveys not present / no AI generated insights

Qualtrics | Survey Maker and Distributor

Pros: Survey creation provides a lot of customization / Option to send to target demographics with Online Panel

Cons: Online Panel only available to paying customers / Best for businesses and academics

Survey Subreddits and Social Media | Survey Distributor

Pros: Publish the surveys you make in other services / Access to people willing to take your survey

Cons: Can’t specify demographics well / Only available to the demographics you know (social media) or to specific Reddit users

Competitive Analysis

To start, we looked at what services were already offered in survey creation, survey distribution, or both, in order to determine what features were consistent and what features were missing from the market.

What’s Missing?

After looking at what survey solutions are available, it was clear the market lacked a survey platform that allows average and low budget users - students and small businesses - to specify highly specific demographics and distributes the survey accordingly.

Ky | 26 | Game Designer

Ky is designing a game for the American market and needs a way to access a large sample size of Americans easily from France. Ky has also looked for ways to send their game to people who enjoy playing video games in their free time but accessing that specific a group from across an ocean has been difficult.

Information Architecture / User Flows

Next we set up the information Architecture for the website considering all of the key features we wanted to include. Afterwards we ran through the site with each persona to get a better understanding for how different people would navigate the site.

User Testing

To start, we looked at what services were already offered in survey creation, survey distribution, or both, in order to determine what features were consistent and what features were missing from the market.

Take Survey Insights

01. Add “skip” or “I'm not sure yet” or “come back later” button
02. Add save + quit button to survey taking
03. Update icons to make them more clear

Create Survey Insights

01. “Take survey for points” button only appears to replace when there aren’t enough points
02. Add autosave indicator
03. Progress bars to show progress in ‘creating a survey’ steps
04. Add a settings step to set survey information

Design

After making the appropriate changes to our wireframes and tweaking the designs of some of the pages to be more consistent, we added color to bring it to a higher fidelity.

717DFC

FFBC49

F0F0F0

FFBC49

FFFFFF

D4D4D4

Playfair Display
ABCDEJGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Poppins
ABCDEJGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Ask

Answer

Takeaway

This was the first time I have given myself one month to complete a project beginning to end, so time management was crucial. The process of strictly planning out my tasks in advance allowed me to much more easily stay on top of tasks and make sure each step of the design process was getting done at the appropriate time.